Great article Stephen. I’ve been reading about publishing (I’m writing a non fiction book) and the emphasis seems to be on building a platform and audience. How lucky we are to have a communication background!
Hi Lauren, Yes, but it's a particular sort of marketing! Non-fiction does depend on the ideas research and the execution, but so much on what makes you the authoritative person to write it - platform is the widest sense. Keep in touch! What's the book about?
Great article Stephen. I’ve been reading about publishing (I’m writing a non fiction book) and the emphasis seems to be on building a platform and audience. How lucky we are to have a communication background!
Hi Lauren, Yes, but it's a particular sort of marketing! Non-fiction does depend on the ideas research and the execution, but so much on what makes you the authoritative person to write it - platform is the widest sense. Keep in touch! What's the book about?
Thanks Stephen. It's a survival guide for women in executive leadership. I've started a podcast too. :)
Sounds interesting!